Creation Features of the Lego Business History

The company began to expand into new frontiers of the gadget industry. Four decades ago LEGO begun to target women with the arrival of furniture pieces and dollhouses; in 1974 this introduced the first people figures, referred to as Minifigures; and 1979 this expanded in to space with sets highlighting astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of rings elements aimed toward young girls. This era also saw the creation of a administration structure, with Godtfred Kirk Christiansen’s son Kjeld Kirk Kristiansen joining the managerial staff and working to modernize the company’s manufacturing methods.

The 1970s also found the introduction of a system that allowed customers to pick out certain stones they needed to purchase and build their own versions, rather than buy pre-made equipment; this was popular with adults, as well as children. In the same decade, Lego branched away into medieval territory when using the Castle theme, and in 80 the company added important site its first train sets to its collection.

In 1989 Lego announced the Pirate subject, and with it many pirate ships, wasteland islands and treasure. The business also broadened its assortment of facial expression, adding beards, eye areas and lip stick in addition to the typical two eye and laugh. Some aged Lego debt collectors resented these types of changes, selecting the more basic faces of earlier models.

As Lego expanded in a huge multinational corporation, completely to find ways in order to meet the requires of it is big name purchasers like Goal, Wal-Mart and Toys ‘R’ Us, which in turn demanded much larger selections and faster delivery times. Maintain with these demands, the company started to reduce total production time for new products by causing more utilization of computerized set up systems.